The Most Sought-After Trait for a Web Analyst
Back in November, I attended a Web Analytics Wednesday event in Utah. I was invited to join a career-focused panel moderated by Corry Prohens of IQWorkforce, which included Rudi Schumpert and Hila...
View ArticleDigital Analysts Need More Than Just SMART Goals
One of the keys to your success as a digital analyst or web analytics practitioner is having a clear understanding of the organizational goals or objectives. In my mind, it’s the starting point to...
View ArticleAre You an Analytics Superhero or Action Hero?
Recently, SAS and Teradata announced an interesting new contest to recognize “top analytics professionals who are driving big value for their organizations” and will feature these individuals as...
View ArticleWeb Analytics: Moving from Setupland to Actionland
One of my family’s favorite vacation destinations is Disneyland. The whole experience – the rides, characters, entertainment, fireworks, etc. – is wonderful for the entire family. With five kids in...
View ArticleDestination Page Analysis: Understanding How Visitors Browse Your Site
When you perform website analysis, you need to look at several different areas to understand how your site is performing and how it can be optimized. Three common areas of web analysis that apply to...
View ArticleHow to Use Scatterplot Quadrant Analysis with Your Web Analytics Data
In web analytics, we frequently use data tables to analyze and identify problems or opportunities in our data. When you’re analyzing and comparing a limited set of values (e.g., browser types, top 25...
View ArticleThe Two Guiding Principles for Data Quality in Digital Analytics
Sherlock Holmes once exclaimed, “Data! Data! Data! I can’t make bricks without clay.” The famous fictional detective couldn’t form any hypotheses or draw any conclusions until he had sufficient data....
View ArticleAnalytics: 5 Key Steps to Generate Value
I recently read an interesting article from the MIT Sloan Management Review about how their research revealed a significant “information transfer gap” or chasm between capturing the data and getting...
View Article31 Essential Quotes on Analytics and Data
Who doesn’t like a good quote? We come across interesting and useful quotes all of the time in literature, news media, entertainment, and so on. A potent, succinct quote that underlines a key point or...
View ArticleData-Driven Design: Dare to Wield the Sword of Data – Part I
At times, creative and data are seen as being at odds. Some designers view data as a potential barrier to their creativity and feel their designs shouldn’t be judged solely by data. Three years ago a...
View ArticleData-Driven Design: Dare to Wield the Sword of Data – Part II
In my previous article, I talked about how web design can benefit from data, and now I’d like to recommend some ways in which data can be better fused with the creative process. Although recent studies...
View ArticleDigital Analysts: Three Tips for Leading Data-Driven Change
Like it or not you are a change agent if you work in the field of analytics. If you think about the role of an analytics professional, change should be a natural consequence of your work. Focus less on...
View ArticleWeb Analytics vs. Mobile Analytics: What’s the Difference?
People are increasingly using mobile devices to interact with organizations through mobile browsers and apps. A recent study indicated that mobile devices now represent 15% of Internet traffic. In...
View ArticleWhy Everyone Loses with Google’s Secure Search — Except Google
Back in October 2011, Google first announced it would introduce encrypted search and no longer provide search keywords for users who were logged into their Google account. Originally, Google indicated...
View ArticleHow Big Should Your Digital Analytics Team Be?
If you’re an NBA fan, you might know about the Los Angeles Lakers’ recent troubles with injuries (Kobe Bryant, Pau Gasol, Steve Nash, etc.). On Feb. 5th, the team actually ran out of eligible players...
View ArticleFive Pitfalls that Will Derail Your Data Storytelling
Analysts and marketers are recognizing the importance of telling stories with data. For too long we’ve watched data-intensive presentations fail to connect with internal stakeholders and have little...
View ArticleAnnouncing a New Free Primer on Web Analytics
When I was preparing to write my first book, Web Analytics Action Hero, I decided to focus on material that I felt was underemphasized or missing from the existing literature on web analytics. I wanted...
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